Salesforce IoT Cloud: Massive Scale For ‘Internet Of Customers’

Both Lightning and Thunder jolted the audience out of their seats at this week’s massive Dreamforce conference. But the news wasn’t about the weather. It was all about two major platform announcements by customer relationship management leader Salesforce.

Lightning is a collection of components and tools for building better applications with updated, modern user interfaces. Yet, just like its namesake, Lightning provides both flash and power, as Salesforce is gradually rewriting their Salesforce1 platform with Lightning components. Lightning, therefore, will be powering apps from Salesforce, their partners, and their customers for years to come.

Thunder is Salesforce’s name for their new, massively scalable, real-time event processing engine. Thunder is part of the Salesforce App Cloud, an integrated set of platform services that enable businesses to develop connected applications.

dreamforceLightning is electrifying customer experience professionals and developers, while Thunder is making the most noise as the backbone to Salesforce’s new IoT Cloud.

The Internet of Things (IoT) is a hot buzzword that refers to the ability to connect a wide variety of devices and sensors to the Internet, from automobiles to light switches to factory equipment to traffic signals. And while IoT Cloud can certainly connect to such devices, the IoT is in fact only part of the IoT Cloud story.

In reality, IoT Cloud connects everything to Salesforce – or at least, anything that can send or receive a digital message. For example, IoT Cloud connects data from websites, social interactions, and applications to Salesforce.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2015/09/18/salesforce-iot-cloud-massive-scale-for-internet-of-customers/.

Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Jason Bloomberg.

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