By Martin Migoya
A very interesting article published recently at Forbes by Jason Bloomberg, titled Reinventing Marketing with Consumer Journeys, describes Globant positioning in this new game in a very clear way. The article starts like this: as today’s brands scramble to reinvent themselves for the digital age, they have two places to look for assistance, technology-oriented consulting firms and advertising marketing agencies, two professional services industries that are both struggling with their own digital reinvention. All this digital blocking and tackling leaves an opening for pure-play digital consultancies like Globant, end quote.
Read the entire article at http://finance.yahoo.com/news/edited-transcript-glob-earnings-conference-082748745.html