By Harmony Xu
3. All About the Customer Experience: The Customer Journey, Digital Transformation, and You
Presented by: Jason Bloomberg
Digital marketers focus on the customer journey — all the interactions a customer has with a company, from anonymous prospect to new customer to existing customer. As companies become 
software-driven organizations, these interactions increasingly become digital moments, as customers interact with companies via technology touchpoints.
Attendees will….
- Understand the changing nature of the customer journey in the context of business requirements
- Learn how to rethink customer-facing business processes in terms of digital moments
- Gain a deeper understanding of the paradigm-shifting aspects of digital transformation
Read the entire article at https://blog.kintone.com/what-you-cant-miss-building-business-capability-2016
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