By Ken Klapproth

The progress of ad blocker software over the years as described by Jason Bloomberg in the Forbes article is another case in point on how innovative applications can have dramatically different perceptions based on if you’re the recipient or the target.  As a content creator, I understand the deterrent ads represent to viewers, but I also understand that funding great content requires some form of monetization.

What is troubling to me is the evolution of the technology for use by content delivery networks.  Mr. Bloomberg describes several technological approaches in his article, some of which border on “extortion” and I am inclined to agree.  Companies like Shine and Instart Logic are developing technology for mobile carriers to selectively serve and override ads.  When the carrier of your phone network has the capability to override your desire, serving you ads you specifically chose to disable – or worse, serve you ads that override those on content provider websites – they can destroy revenue streams supporting the content you enjoy.

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