Rubikloud helps retailers make data-driven decisions via two primary products. Its Promotion Manager provides retail marketers with the data they need to run successful mass promotions across multiple channels. Rubikloud’s Customer Lifecycle Manager focuses on known customers and prospects, giving retailers the ability to manage and optimize loyalty-based programs.
Both products leverage big data technologies to combine multiple, disparate data sets across the retailer’s enterprise, move those data sets to the cloud, and then apply machine learning to distil essential insights that drive effective decision making.
Rubikloud’s customers generally divide their efforts to focus on anonymous vs. known prospects, and therefore, the vendor’s products align with these different audiences. However, as retailers undergo digital transformation and thus focus on the end-to-end customer journey, promotion and customer lifecycle management become aspects of seamless journeys from anonymous prospect to long-term customer. When retailers reach this level of transformation, Rubikloud will support their needs as well.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at firstname.lastname@example.org.