ServiceNow’s new CEO, John Donahoe, provided a master class in how tech company CEOs should be talking about real-world digital transformation

It seems that every tech company CEO today is talking about digital transformation in some way. If it’s not in the company tagline, it’s top of mind and top of deck in every sales presentation.

The reason is simple: Every client CEO is thinking about digital transformation too—and buying anything they believe will help them stave off the threat of digital disruption.

For the vast majority of these technology CEOs, however, the use of the term digital transformation is opportunistic at best. Most are attempting to shove their square legacy technology into the round hole of “digital.” Dig a little bit beneath the surface, however, and the truth is laid bare.

The messaging, keynotes and marketing speak at ServiceNow’s Knowledge17 customer conference held last week followed the same pattern. Digital transformation was everywhere. That is why it was so refreshing to find that ServiceNow’s new CEO, John Donahoe, was willing to break through the hype and address the true essence of digital transformation.

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Disclosure: ServiceNow covered my travel expenses for this event, a standard industry practice. As of the time of writing, ServiceNow is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: ThinkStock.

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