An Intellyx Brain Candy Brief

We are entering the age of the customer. It is a time in which the driver of business value has shifted away from optimization and towards the customer experience. Creating, supporting, and managing the customer experience is now paramount as enterprises seek to deliver mass customization and serve the so-called “market-of-one.” To respond to this shift, organizations are turning to customer data and analytics to better understand and meet the needs of their customers.

According to Cint, however, data analytics only tells part of the story and fails to get at the ‘why.’ This gap, it says, is why market research is more important than ever — and why the company created what it calls its ‘insights exchange platform.’

The platform acts as a digital marketplace connecting researchers, agencies, and brands with over 50 million registered participants via its network of panel and community owners. The company’s registered participants are then available to its customers to participate in studies, answer survey questions or complete profile information. Moreover, the company helps its clients connect the dots between its analytics systems, research data, and customer behavior through various stages of the customer journey.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to our Cortex & Brain Candy Newsletters!

Thank you for reading Intellyx thought leadership!

Please sign up for our biweekly Cortex and Brain Candy newsletters.

The Cortex features thought leadership on Agile Digital Transformation topics, and Brain Candy highlights disruptive vendors in enterprise IT.

We won't spam you and you can unsubscribe at any time.