Caspio: Data-Centric Low-Code/No-Code with ‘Land and Expand’ Enterprise Strategy

An Intellyx Brain Candy Brief

Compared to many of the startups in the exploding no-code/low-code market, Caspio has been around for longer than most. Since its founding in 2000, it has largely flown under the radar in the enterprise, maturing its product while serving midmarket and departmental customers.

Caspio offers a SaaS platform with a zero-install, subscription-based business model (with a private cloud option as well). The platform is best suited for departmental apps that non-technical, ‘citizen developers’ can assemble on their own.

Caspio is also extensible, so IT can step in as necessary. The platform offers basic integration using lightweight, third-party tools like Zapier. Any heavier duty integration would require technical expertise.

Because it is so easy for business users to use Caspio to build general purpose, team-oriented apps, the company is finding its best route into the enterprise is via departmental teams and expanding across the organization from there – the classic ‘land and expand’ go-to-market strategy.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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