An Intellyx Brain Candy Brief

As a leader in the mobile advertising attribution and analytics market, Kochava serves advertisers who require insights into how well their ads are performing across different devices.

Kochava is able to glean information on particular users across devices without the use of cookies, which are problematic on many mobile platforms. In addition, the company can track individuals along the customer journey from initial interaction with an ad to the point of conversion.

In order to build comprehensive audience models for its major brand advertisers, Kochava offers Free App Analytics, a free mobile measurement platform that serves smaller advertisers in exchange for making their data available to the Kochava platform.

Kochava is now in the process of building out Xchng, a blockchain-based digital advertising platform with a token economy centering on buying and selling ads.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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