While the ideas of customer portals and employee intranets have been around for some time, the concept has more recently evolved into the notion of the digital experience platform (DXP). This evolution has coincided with the recognition that organizations must meaningfully engage with their customers, employees, and partners during every interaction — whenever it may occur. The industry is referring to this idea as the digital experience.
Long-time open source vendor, Liferay, transitioned its focus to delivering a digital experience platform some time ago. This year, however, the company has expanded its offerings to include Liferay Commerce and Liferay Analytics Cloud. The underlying concept behind the expansion is that while the foundation of the company’s DXP enables the delivery of content, communication, and self-service, it recognized that these activities needed to extend throughout the purchasing and delivery process. The company’s Commerce product is, therefore, heavily integrated with its flagship DXP.
Beyond extending its DXP capabilities to the acquisition and delivery process, the company further recognized that organizations require deep insights on their customers to more fully serve them throughout the customer journey. The company’s new Analytics Cloud solution (presently in beta) delivers analytics on customers and their interactions within the DXP and with digital assets to enable a single, unified customer view and improved personalization.
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