An Intellyx Brain Candy Brief

While the ideas of customer portals and employee intranets have been around for some time, the concept has more recently evolved into the notion of the digital experience platform (DXP). This evolution has coincided with the recognition that organizations must meaningfully engage with their customers, employees, and partners during every interaction — whenever it may occur. The industry is referring to this idea as the digital experience.

Long-time open source vendor, Liferay, transitioned its focus to delivering a digital experience platform some time ago. This year, however, the company has expanded its offerings to include Liferay Commerce and Liferay Analytics Cloud. The underlying concept behind the expansion is that while the foundation of the company’s DXP enables the delivery of content, communication, and self-service, it recognized that these activities needed to extend throughout the purchasing and delivery process. The company’s Commerce product is, therefore, heavily integrated with its flagship DXP.

Beyond extending its DXP capabilities to the acquisition and delivery process, the company further recognized that organizations require deep insights on their customers to more fully serve them throughout the customer journey. The company’s new Analytics Cloud solution (presently in beta) delivers analytics on customers and their interactions within the DXP and with digital assets to enable a single, unified customer view and improved personalization.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to our Cortex & Brain Candy Newsletters!

Thank you for reading Intellyx thought leadership!

Please sign up for our biweekly Cortex and Brain Candy newsletters.

The Cortex features thought leadership on Agile Digital Transformation topics, and Brain Candy highlights disruptive vendors in enterprise IT.

We won't spam you and you can unsubscribe at any time.