By Jason Bloomberg
Manufacturers today must focus their digital strategy on the end-customer. Learn how a low-code platform can enable development teams to deliver innovative applications faster and better keep up with changes.
Historically, manufacturers had to make do with indirect relationships between themselves and the end-customers of their products.
Given the number of supply chain partners sandwiched between the factory and the customer, even keeping track of end-customers—let alone providing them complementary products and services—was largely out of reach.
No more. Today’s digitally transformed manufacturers must put the end-customer first, and that means establishing and maintaining a relationship with each of them that provides incremental value, differentiation, and product loyalty.
However, achieving this goal is easier said than done. There are many different categories of manufactured products for both consumers and businesses, and building relationships with customers means something different for each of them.
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