An Intellyx BrainCandy Update
In a world in which the customer experience is a primary driver of business value — and when that experience is now increasingly digital — the ability to create personalized and optimized digital experiences has become a strategic imperative. And an essential part of that experience is its connectedness throughout every aspect of a customer’s journey with an organization. These demands, however, stand in stark contrast to the needs of the past — and the enterprise technology stack shows it — leaving enterprise leaders struggling to adapt to an experience-driven future.
For over a decade, Bloomreach has been helping organizations create what it calls the connected digital experience that is both personalized and optimized. Central to its approach is the fact that such an experience benefits both the organization and its customers by creating a more intuitive and enriched experience that, in turn, increases revenue, improves satisfaction, and decreases churn. The company serves a broad range of both B2B and B2C organizations with a platform that, it claims, uniquely brings together experience management with search, merchandising, and recommendations.
The company’s front-end component can operate in both a headless and full-function fashion giving enterprises complete deployment flexibility. It explains that its use of APIs, microservices, and machine learning enable its customers to create highly personalized experiences, and rapidly adapt them to changing needs and market expectations. And, with the semantic search engine at the core of its platform (it was founded as a search company), the company believes it is best positioned to help enterprises create the highly connected and anticipatory experiences that today’s consumers demand.
©2019 Intellyx LLC. Intellyx advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. At the time of this writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
