By Floris Blok
Executives, business leaders, consultants, advisors, any and all that are in the thick of it, or tangentially related to Digital Transformation, please, I implore you, let us all work off the same page, use the same terminology and proceed with caution. 70% of Digital Transformation programs fail because we don’t!!!
Jason Bloomberg, author of the Forbes article concludes with this
In the final analysis, therefore, we digitize information, we digitalize processes and roles that make up the operations of a business, and we digitally transform the business and its strategy. Each one is necessary but not sufficient for the next, and most importantly, digitization and digitalization are essentially about technology, but digital transformation is not. Digital transformation is about the customer.
