An Intellyx Brain Candy Brief
Haptik offers a natural language understanding (NLU) platform for building intelligent virtual assistants — chatbots using conversational AI patterns that can maintain a train of thought while easing customer service and work experiences.
“Our mission is to provide an AI solution that shifts the customer experience from clicks to conversations,” said Haptik CEO and co-founder Aakrit Vaish.
A small multifunctional development team can use their conversation design studio to build bots behind chat applications like WhatsApp, integrated to customer systems like Salesforce and Zendesk, and beneath industry-leading natural language processors (NLPs) from companies like Google and Amazon.
Their secret sauce is in how the resulting conversational bots are born with a headstart on industry-specific ontologies and skills, while applying analytics to further improve conversational fidelity and context for longer-running tasks. So for instance, the word ‘default’ in a retail app might cause the chatbot to recommend the most popular product configuration, whereas typing ‘default’ in a mortgage app would return a very different set of debt resolution options.
To businesses in North America and Europe, Haptik may seem like a well-kept secret, but their platform is backed by one of the world’s top 5 Telco companies (Jio) and is already being deployed at multimillion user scale in India, Southeast Asia and Africa markets.
©2021 Intellyx, LLC. At the time of writing, Haptik is not an Intellyx customer. Want to see more BrainCandy? Subscribe today. Get our Cloud-Native Computing poster. If you are a vendor seeking coverage from Intellyx, please contact us at PR@intellyx.com.
