One of the primary marketing challenges any enterprise software leadership team faces is figuring out what market segment they want to play in. The more…
For a technology provider that sells the means to build digital capabilities to other businesses, positioning means a lot more than a slogan or marketing…
Inbound marketing should drive your sales funnel – and that means content B2B sales amounts to nothing more than taking people who have never heard…
‘Thought leadership’ is one of those marketingspeak terms people love to hate. In the world of enterprise software marketing, however, it has a specific and…
Friends of Intellyx Advice for Technology Marketers Congrats! You just got a new BrainBlog from Intellyx. Or, you wheedled a generously written article from your…
By Sinu The common thread seems to be serving its existing Prime customers, and maybe even luring in more members with a number of perks…
By Conversy Early IVR systems were endlessly frustrating for users, since the inputs they recognized were limited to a handful of phrases, and their ability…
By Mary Beth McCabe Educating tomorrow’s mobile marketing and social media learners about digital transformation, Jason Bloomberg discusses the complex structure of Marketing in business and…
This week, The Forbes School of Business and Technology at Ashford University in San Diego hosted a ‘thought leadership’ summit. Forbes CEO Steve Forbes keynoted,…
By Steele Social Media As a B2B content marketer, my secret weapon is LinkedIn groups. You can join 50 groups, and some groups have tens of…
