Cracking the business-to-business social media code
All technology vendors have a need for compelling third-party content that can attract new leads and inform enterprise technology buyers on their own journey. Intellyx advisory and content marketing services help your company position and differentiate itself in a world full of hype and product claims.
How to Work with Intellyx
Intellyx’s primary value proposition for select technology vendors is brand building and lead generation via go-to-market advisory services, and the delivery of credible third-party content marketing assets that are both engaging and insightful.
Leverage Intellyx as an analyst partner for anytime advisory services, press support and content marketing assistance.
Create compelling and impartial third-party content deliverables including blog posts, whitepapers, webinars and events and media.
How Our Process Works
Intellyx publishes every piece it produces on its web site (either in full, or in part with a link to the full version or the registration page for an event). If the content is published on our site and the client requests it, we can optionally send it out for syndication (or reprint/reuse, with attribution) to other technology publications.
Intellyx also promotes all of its events in its biweekly Cortex and Brain Candy email newsletters. In the Cortex, Intellyx also promotes everything its analysts write as well as every mention of Intellyx or its analysts in blog posts, press releases, and news.
Intellyx also posts to LinkedIn Pulse and cross-posts to several LinkedIn groups, including the Intellyx-managed Agile Architecture Revolution group, as well as Google Plus and Twitter. LinkedIn groups are in many ways a ‘secret weapon,’ as some of the groups Intellyx posts to have hundreds of thousands of active members, and the moderators of those groups typically approve the posts because of the value of the content.
When videos of webinars or conference presentations are available, Intellyx posts them to the Intellyx YouTube channel and from there, feeds them into the rest of this process. Furthermore, whenever an Intellyx subscriber or customer posts relevant content anywhere online, tweets, or mentions or quotes Intellyx, Intellyx will tweet or retweet those mentions and cross-post them when appropriate.
For more information or to request an initial briefing or quote, email us at agility@intellyx.com or fill out our contact form.
