By Marc Abraham
I recently did an online retail course and one of the first things that our teacher Ian Jindal said was: “forget thinking about retail in terms of the classic ‘awareness to conversion’ funnel, consumers don’t think that way!”. He went on to explain that consumers nowadays come to a purchasing decision through a multitude of – online and offline – channels, and that they might well skip any customer journeys or experiences carefully designed by a brand or retailer.
As Agile Architect Jason Bloomberg explained in a recent Forbes article: “Omni-channel represents more than simply adding mobile and social media to the mix. It heralds an interconnectedness among touchpoints that from the perspective of the consumer, blurs the distinction among channels.”
Read the entire article at http://marcabraham.wordpress.com/2014/12/09/learning-more-about-omni-channel-retail/.
