By David Berlind
Go ahead and click on them. But take the headlines and much of the so-called substance behind them with a grain of salt. Within a couple of days of each other, TechCrunch and Intellyx have 
published a couple of rants that, in my opinion, do a great disservice to the API-curious and anybody else who reads them. If we were to believe these stories, we would be misled into thinking that the hype behind networkable APIs is largely unfounded and relegated to businesses of just a few types.
Then, Intellyx president Jason Bloomberg penned his own rant against APIs under the similarly comdemning headline The API Lie. In that post, Bloomberg writes “Welcome to the API Economy! Now that we’ve worked all the kinks out of RESTful APIs, we now have seamless interoperability among all manner of endpoints, from legacy enterprise web services to microservices….If only it were that easy…..the elephant in the integration room remains: data integration.” Bloomberg goes on to hold Web APIs themselves accountable for the sin of not fulfilling their promise of cloud-friendly integration and identifies SnapLogic as the white knight that can rescue you from the trough of RESTful disillusionment. He later discloses that SnapLogic is an Intellyx client.
Read the entire article at http://www.programmableweb.com/news/headlines-condemn-apis-are-written-clicks-not-reality/analysis/2016/08/31
