By Jon Reed
Note that bit about “advertising rates across the media are falling fast.” The push to invent a new model is high pressure. That means many publishers have declared war on ad blockers. In Ad 
Blocking Battle Drives Disruptive Innovation, Forbes’ Jason Bloomberg does the delicate dance of writing about ad blockers on a site that well, disables ad blockers:
Grumble if you will – but put yourself into Forbes’ shoes for a moment, or any other firm that depends upon ad revenue. Ad blockers cut directly into that revenue. Who suffers in the end? You, the consumer, because without ad revenue, many online firms would cease to exist.
Read the entire article at http://diginomica.com/2017/04/06/ad-scandals-and-ad-blockers-are-undermining-online-ads-but-what-happens-next/
