Vlocity: Industry-Specific Omnichannel Apps on Salesforce

An Intellyx Brain Candy Brief

Vlocity offers a range of customer-facing applications for six vertical industries, all native on the Salesforce platform.

Vlocity’s target industries include communications, media and entertainment, energy and utilities, insurance, health, and government.

The company has deep industry expertise in each of these industries, and is also able to leverage commonalities among apps across industries to achieve economies of scale.

In addition to its deep partnership with Salesforce, Vlocity’s most important differentiator is its focus on omnichannel applications that bring together end-customer interactions across channels to provide a single, coherent user experience.

This end-customer driven approach enables Vlocity to achieve high levels of customer success for its customers by improving the experience of those customers’ own customers – an essential capability for driving digital transformation among companies in each of Vlocity’s target verticals.

Copyright © Intellyx LLC. Intellyx publishes the Cortex newsletter, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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