Our fellow pundits love broad proclamations like ‘software is eating the world’ or ‘every company is becoming a software company.’

For those tech-savvy enterprises that have been leveraging mission-critical software to deliver customer value for decades, such a transformation is relatively easy to understand – and furthermore, they may already be well on their way to their own digital nirvana.

In the more general case, however, the products that an enterprise sells to its customers are quite separate from the role that software plays within the organization.

For such companies in particular, IT has long been a cost center, playing an essential but secondary support role to the product teams in the lines of business, who have always been responsible for customer value.

Read the entire article at https://blog.launchdarkly.com/to-make-digital-transformation-real-shift-from-a-project-to-a-product-focus/.

LaunchDarkly is an Intellyx client. At the time of writing, none of the other organizations mentioned in this article are Intellyx clients. Intellyx retains full editorial control over the content of this paper. Image credit: alainalele.

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