Digital transformation (DX) starts and ends at the contact point of the customer. But the entire DX journey of the business is powered by data.
In a recent ‘fireside chat’, GigaSpaces’ Sr. Director of Solutions Engineering Andrew Showstead and Intellyx president and analyst Jason Bloomberg, shared best practices about how digital transformation is causing organizations to find new ways to conduct efficient data management.
It’s about business requirements, not technology requirements
Typically changes in customer requirements drive changes in data infrastructure, not the other way around. After all, if there were no high-value business reasons for changing the way you handle data, we’d never move any of it off of the old mainframe!
IT-centric service level concerns such as availability and security are par for the course in any data management scenario, and while all organizations strive to continually improve them, they seldom motivate transformative efforts (unless there is a major failure or breach event, of course).
The session also addressed compliance and data sovereignty concerns, and the long-term costs of maintaining and building upon systems of record, whether mainframes, external data services, or cloud data warehouses. Now we’re getting closer to the heart of DX, though it is still inward-focused.
By far, the biggest business data management efficiency gains are obtained in projects that positively impact customer and employee relationships.
“People don’t want to have to go into the bank or the insurance agent’s office, and that’s a key part of the story – especially now that we’re entering a post-COVID era, where work from home is shaping up to be an established pattern much more so than it was before the pandemic,” said Bloomberg.
Customer experience (CX) expectations have never been higher. In a world where we depend on data to fuel every experience, we want to make the DX transition happen without breaking the flow.
Enterprises want to gain “… the ability to say what’s happening in real-time, or provide near sub-second information at the application developer’s fingertips,” said Showstead. “There are periods of time where back-end systems of record are not available and folks are saying, well, we can’t just stop delivering services to our customers at that time.”
Read the whole BrainBlog on the GigaSpaces website here: https://www.gigaspaces.com/blog/elevating-customer-experience-through-efficient-data-management-why-milliseconds-matter
©2022 Intellyx LLC. Intellyx retains editorial control over the content of this document. At the time of writing, GigaSpaces is an Intellyx customer. Image supplied by GigaSpaces.
